Strong National, International Candidate Pool Reflects New Momentum as TSO Invests in Innovative Ways to Focus on Customer Experience Says Interim President and CEO Kathryn R. Martin
(Tucson, AZ)─Tucson Symphony Orchestra has appointed two new Vice Presidents, it was announced today by Interim President and CEO Kathryn R. Martin. Veteran symphony marketer, Bruce Robinson, has been appointed to the newly-created position of Vice President of Patron Loyalty. Philanthropy Specialist, Glenn Paris, has been appointed Vice President of Development.
As Vice President of Patron Loyalty, Robinson will institute consistent, data-driven marketing initiatives, amplify the artistic vision of Music Director José Luis Gomez, and work with a staff and board committed to focusing on the customer journey.
Robinson earned both a Kellogg/Northwestern MBA and a doctorate in music and worked in the fields of energy, food, travel and education before his eight year tenure as chief marketer for the Houston Symphony. There, sales increased 39% while marketing expenses remained constant. The American Marketing Association’s Houston Chapter recognized the organization as Marketer of the Year and honored them with five Crystal Awards. Most recently, Robinson was the marketing director for the Qatar Philharmonic Orchestra. After eight years there, he is ready to return home to the US and to Tucson, a city he knows from his studies at the University of Arizona, where he earned his Doctor of Musical Arts degree.
Paris, the Vice President of Development, will oversee major gifts and individual giving, corporate sponsorships, foundation and government grants and lead the development team.
A veteran producer, artistic administrator and seasoned fundraiser, Paris has led major development efforts for such notable organizations as ion theatre, La Jolla Playhouse, New York City Mission Society and HB Playwrights Foundation.
Paris will focus on fostering support for TSO’s strong education programs. Throughout his career, Paris stewards relationships between and across diverse communities to sustain responsible accountability to the regions he serves. Championing artistic growth, forging opportunities to connect youth with an array of cultural offerings and providing access to all regardless of economic circumstance is at the heart of what he considers his ongoing mission and vision. Paris holds a Master of Fine Arts in Directing from Carnegie Mellon University.
“The national/international candidate pool for these leadership positions was strong,” remarked Interim President and CEO Kathryn R. Martin. “Our ability to attract these veteran professionals to Tucson reflects the new momentum being created as TSO invests in the artistic product and looks for innovative ways to break down functional silos. Together they will help us tell our story and broaden TSO’s reach and impact throughout the community.
At 91 years old, the TSO is the longest continuously performing professional arts organization in Arizona, and was the first professional symphony orchestra in the Southwest. With a diverse season of classics, pops and award-winning music education programs, TSO impacts more than 120,000 lives each year, infuses millions into the economy of Southern Arizona annually, and attracts over 75 professional musicians from across the country to live, perform and teach in Tucson and throughout the state.
Contact: Terry Marshall, Public Relations Manager, 520.620.9158