Know before you go!

We look forward to seeing all of our RSVP’d guests on
Saturday, January 18, 2025 for PRIMO25.

El Conquistador-A Hilton Resort is located at 10000 North Oracle Rd, Tucson

Complimentary valet parking—proceed to main entrance

5pm – Cocktail Hour

6pm – Performance with Dinner, Auction and Maestro’s Award to follow

Dress is elegant and celebratory

 

Read About

Individual Sponsorship Options

Encore Sponsor and PRIMO Décor Co-Sponsor ~ $2,500 

  • Two tickets to PRIMO25
  • Recognition on signage at PRIMO25
  • Recognition in the PRIMO25 Program book
  • Recognition on the PRIMO25 webpage
  • Congratulatory Message to Larry and Florence Adamson in the program.

PRIMO Performance Co-Sponsor ~ $5,000

The above benefits above plus:

  • Opportunity to sit with a musician
  • Recognition in PRIMO25 e-blasts

Angel Table ~ $5,000

The above benefits plus:

  • One Table for 10 at PRIMO25
  • Opportunity to host a musician at your table (if desired).

Principal Musician’s Table ~ $8,500

The above benefits plus:

  • Acknowledgement from the stage
  • Premium wine
  • Opportunity to host a principal musician (if desired)

President’s Table ~ $15,000

The above benefits plus:

  • Savor an exceptional dinner with President and CEO Paul Meecham

Maestro Table ~ $15,000

The above benefits plus:

  • Savor an exceptional dinner with José Luis Gomez at PRIMO

Premier PRIMO Co-Sponsor ~ $25,000

The above benefits plus:

  • Recognition on the Program cover page

For questions or inquires, please contact Sandy Um at (520) 620-9177 or email sum@tucsonsymphony.org

Corporate Sponsorship Options

VIP Guests ~ $1,500

  • 2 seats
  • Recognition in the event program
  • Logo on Primo25 webpage

Table Sponsors ~ $5,000

  • 1 Table for 10
  • Recognition on event signage and in the program
  • Logo on PRIMO25 e-blasts & social media posts
  • Logo on Corporate Partners and PRIMO25 webpages

Dinner or Performance Sponsor ~ $10,000

  • Thank you call-out during the dinner program
  • 1 VIP Table for 10
  • Recognition on event signage and in the program
  • Logo on PRIMO25 e-blasts & social media posts
  • Logo on Corporate Partners and PRIMO25 webpages

Cocktail Hour Sponsor ~ $15,000

  • Recognition w/signage
  • 1 VIP Table for 10
  • 1 Full-page ad in the Program
  • Logo in the invite
  • Logo on PRIMO25 e-blasts & social media posts and Corporate Partners webpages

Principal Co-Sponsors ~ $25,000

  • 1 stage-side VIP table for 10
  • Recognition on signage
  • 1 full page ad in the Program
  • Logo in the invite
  • Logo on PRIMO25 e-blasts & social media posts
  • Logo on Corporate Partners and PRIMO25 webpages

PRIMO Title Sponsor ~ $35,000

  • Make a short welcome speech
  • Statement of Support in Program
  • Logo on Program cover page
  • Title recognition on signage
  • 1 Stage-side VIP Table for 10
  • 1 Full-page ad in the Program
  • Logo in the invite
  • Logo on PRIMO25 e-blasts & social media posts
  • Logo on Corporate Partners and PRIMO25 webpages

For questions or inquires, please contact Patricia Hoy at (520) 620-9166 or email phoy@tucsonsymphony.org

Maestro Award Recipients

 

Larry and Florence Adamson to receive TSO’s 4th Annual Maestro Award at PRIMO on January 18, 2025

A Tucson native, who grew up less than a mile from the current Symphony office, Larry graduated from the University of Arizona, before heading off to serve his country in the Navy in the Pacific.  Then, it was off to California for work, where he met a California girl.  This California farm girl, Florence, became a big city girl in San Francisco, enjoying the symphony and opera and many other arts. Married in Carmel, they then headed off to New York, where Larry left behind his CPA career with his University of San Francisco law degree in hand. Larry obtained his Masters in Tax Law at NYU and Florence worked to supported them, but also enjoyed many concerts (in the house box) at Carnegie Hall.  It was then to Tucson where Larry joined his current Tucson law firm as a tax lawyer.  Back in Tucson it was Florence who ensured that they became Tucson Symphony season ticket holders, which has continued for over 50 years.

Larry’s many community activities include serving on the Boards of the Tucson Symphony Orchestra, Tucson Museum of Art, University of Arizona Foundation, Community Foundation for Southern Arizona, Tucson Airport Authority (and Chairman), Tucson Medical Center Foundation, Rotary Club of Tucson (and President), Rotary Club of Tucson Foundation (President) and professionally the Estate Planning Council of Southern Arizona (President) and Planned Giving Roundtable for Southern Arizona (President), while Florence serves on the Board of Ballet Tucson.

Larry is listed in Who’s Who in American Law, Who’s Who in America and all editions of Best Lawyers in America.

The Connie Hillman Family Foundation, which Larry leads with the Hillman family, have made grants in the Tucson community of more than $40M, including the Tucson Symphony’s Connie Hillman Family Foundation Endowment Trumpet Chair, and sponsorship of the Symphony’s special artist concerts for the past eight years.  Larry and Florence personally support the Tucson Symphony’s annual fund and endowment fund, as well as other Tucson arts and other organizations.

Larry and Florence both say, “Life without the arts would be a life not worth living.”

We are honored to recognize the indelible mark Larry and Florence have made on the TSO and the Tucson Community.

Menu Options

Entrée Options

  • Herb Roasted Filet of Salmon
    • Basmati Rice, Baby Zucchini
    • Roasted Red Pepper Coulis, Chayote Slaw
  • Dijon & Fresh Herb Crusted Beef Sirloin, Merlot Demi-Glace
    • Roasted Fingerling Potatoes, Sauteed Broccolini, Red Onion Confit
  • Quinoa Stuffed Red Bell (Vegan/Gluten Free)
    • Quinoa, Mushrooms, Onion, Cherry Tomato
    • Asparagus, Spaghetti Squash
    • Red Pepper Coulis
Thank You to our Sponsors!

Premiere PRIMO Sponsor:

  • Elena and Michael Patterson

Maestro Table Sponsor:

  • John and Farah Palmer

VIP Sponsors:

  • Cecile Follansbee and Robert Fritz

Wine Sponsor:

Performance and Encore Sponsors:

  • Dr. Karen Bahnick

  • Michael Bylsma

  • Diane Drewery and Don Wilks

  • I. Michael and Beth Kasser

  • Joan Person

Angel Table Sponsors:

  • Larry and Florence Adamson

  • Frances and James Allen

  • Michael and Kay Anderson

  • Carol des Cognets with Andrea and Harry Crane

  • Thomas Elliott and Lucinda Rankin-Elliott

  • Louise Glasser with Pamela and Arthur Deters

  • Jim and Vivian Schwab

  • Jeannette Segel

  • Bob and Lisa Swift

  • Myra Slocum

  • John and Jody Williams

With generous support from:


An Annual Celebration of TSO’s Mission

Since 2018, the Tucson community has come together to shine a spotlight on the Tucson Symphony Orchestra’s commitment to artistic excellence, diversity, partnership, and especially education. 

Principal musicians take center stage and share their passion with an exclusive, intimate audience, making for performances unlike any other during the season! Guests enjoy fine wines and a sumptuous gourmet dinner with a performing musician at their table, bringing musicians and guests together. The evening culminates with the presentation of the Maestro Award, given annually in recognition of significant contributions to the TSO, and the premiere of a musical composition by a participant of TSO’s award-winning Young Composers Project. With your help, we raised more than $150,000 last year. This 300% growth since PRIMO began lets us serve thousands of students in nearly all of Southern Arizona’s school districts. Let’s keep the momentum going to serve every school!

Proceeds from PRIMO benefit TSO’s education mission, in which we invest more than $450,000 annually.

Click the links below to see the fun we’ve had at previous PRIMO events!

PRIMO 2024 PRIMO 2023